For. The. Last. Time. KODAK IS NOT GOING OUT OF BUSINESS. THERE IS NO “DEMISE” OF KODAK. CHAPTER 11 IS A RESTRUCTURING MOVE. THEIR “OBSOLETE” FILM DIVISION IS THE ONLY ONE THAT STILL MAKES ANY KIND OF PROFIT, SO GUESS WHAT — THEY ARE KEEPING IT GOING. YEAH.
In other words, they’re actually doing something right for probably the first time in 100 years. Their situation now is not at all analogous to the moribund, blind-to-reality, “it can’t happen to us,” “why should we listen to the peons” traditional publishing industry. A better comparison would be to the Kodak of yesteryear and their efforts to control the film camera industry by dick moves like 620 film, and APS film.
And actually, I don’t even think that works. Because it’s like this: film is not easy to produce, and there are only a few other companies in the world (Fujifilm, Adox) who still make it. Film manufacturing needs specialized equipment and people with the special knowledge of how to operate that equipment. Text, on the other hand, is easily produced. You don’t need specialized equipment or knowledge, just a standard modern education and a writing implement. And with the advent of the internet, e-readers, and companies like Amazon, a writer no longer needs to depend on a traditional publisher to get his works printed and advertized.